Catsumerism
A short animated film about the relationship between psychoanalysis as a marketing theory and over comsumption as well as over production.
In this short film our main character Kitty becomes obsessed with buying pants. Continuously dissatisfied with her purchases due to the large range of calculated ad stimulation. This cycle of unhappiness leads to overconsumption in hopes to find her desired look, until she is dissatisfied yet again. Trapped in a continuous cycle of consumerism always wanting more. All till she discovers the hidden world of her unfulfilled wishes.